The industrial development and increased consumption has led to an intense debate about the scarcity of resources and production of waste, which becomes progressivly a threat not only to the viability of organizations themselves but also to the planet. As a result, in contrast to the linear model, a new business model emerges – the Circular Economy – which allows to dissociate economic growth from waste generation and is aimed at environmental protection, prevention of pollution and sustainable development.
The world economy has been built based on the take-make-dispose linear model, which is beginning to be called into question and threatened by the availability of natural resources to respond to growing demand, problems with climate change and toxicity of materials.
Corporate responsibility encompasses responsibility with a business model that provides success in terms of commercial profitability and positive impact on people and in the environment.
The feeling that our planet is running out of minerals, metals and matter organic matter needed to sustain the growing human population has helped to shape this brand new concept of our times. At its core lies the argument that the model old, linear way of doing business - take, make, dispose - will have passed its deadline validity. The world's linear economy has entered a vicious cycle since the beginning of industrialization – make, sell, throw away – has now reached a breaking point. It's unsustainable and it is destroying our planet. In this way, the possibility has been explored of, in the future, brands can adopt closed-loop, sustainable business models while continuing to present desirable products and services to consumers. The resulting concepts require significant business model change but, in the end, provide additional benefits to the consumers and create more value for brands. A credible picture of model viability
Circulars begin to emerge from a business, value chain, policy and design perspective. But, for these innovative models to take off, desirable propositions have to be created and accessible that appeal to consumers. For this to happen, sellers and advertisers must also be part of this journey. Consumers need to be excited about products as soon as they start to hit the market. View these new templates business is an important step; if we can't help people imagine how a circular economy could work in everyday life and how aspirational and appealing it would be, let's fail to create the necessary dynamics to make it a reality.
"When one pulls a single thing out of nature, one finds that it is connected to the rest of the world."
This sentence, by the Scottish naturalist John Muir, illustrates a regenerative landscape interconnected system, where every material produced is a nutrient for something else and is the appropriate description of this new economic model that is rapidly gaining strength in the business world.